- live online workshop
from diy to retail ready
How to take your lifestyle or wellness brand from DIY to retail-ready — and what buyers actually need to see before they say yes.
About Kathryn
Lead with Purpose.
Craft with Intention.
Live for Adventure.
I’m Kathryn – Founder and Creative Director
Over a decade climbing the agency ladder, from junior to senior designer, art director, product designer, to Studio Founder. Along the way; a burnout, a wedding, a pandemic, motherhood, an AI boom, dual citizenship, finding inspiration in nature, and continuing to deepen my curiosity of how creativity, culture and commerce collide.
Each chapter sharpened my thinking and approach. Finding balance in the chaos.
I’m passionate about working with founders who put adventure, lifestyle and experience at the centre, building brands that evolve with the seasons.
Finding purpose
Life is too short
to create boring work
HiContrast exists to create bold elevated brands, brands that push creative boundaries, differentiate, inspire, and scale with their audiences.
I believe in using design thinking to solve real business problems: simplify complexity, connecting ideas, communicating value, and creating brand experiences that last long before the season has passed.
For Brands that matter
Designed for transformation
Driven by results
01
A recognised brand
You become the obvious choice in your niche, not one of many options.
02
Faster traction
A clear strategy and sharp identity compress the time it takes to gain momentum.
03
Stronger sales
When your brand does the heavy lifting, conversion follows.
04
A Loyal community
The right brand attracts the right people, and keeps them coming back.
05
Confident marketing
Consistent direction across every touchpoint means less second-guessing, more momentum.
06
Differentiated Brand
A brand that gets noticed: stockists, investors, and collaborators who take you seriously.
A HiPerformance brand designed to make an impact in your category and bottom line.
Creative Expertise
Crafted with experience
Designed to differentiate
Strategy
Gain clarity on your business and brand foundation through collaborative workshops and strategic frameworks that align your team and sharpen your direction.
Branding
Build a distinctive brand identity that sets you apart from competitors, earns recognition with the right audience, and gives you the confidence to show up consistently.
Creative Direction
Elevate your brand story through conceptual creative direction across seasonal campaigns, lookbooks, catalogues, and online and offline touchpoints.
Digital Products
Test your concept before you invest in the full build. A digital prototype helps founders validate product-market fit, articulate their vision to investors, and make confident decisions earlier.
Website
A well-crafted website does more than look good. It tells your brand story and converts. For experience-led businesses that means turning visitors into bookings. For DTC founders that means a seamless transition from social discovery to a brand world that drives purchase. Consistent from the first scroll to the final click.
Brand Experience
A memorable brand experience lives beyond the style guide. It’s felt across every touchpoint of the customer journey, building the kind of connection that turns first-time customers into loyal community members.
Three Ways to Scale
Clarity First
Momentum Second
Self-guided
Brand Clarity Starter
Perfect for self-funded founders who like to get started on their own. Gain strategic clarity to move your brand forward and strengthen design.
$297
Digital Download · Instant Access
- Strategic framework to move forward
- Brand foundations introduction & prompts
- Vision, mission & purpose & positioning
- Ideal customer profile worksheet & Competitor Map
- Brand personality profile worksheet
- Understanding brand consistency
Group Workshop
Strategy Foundations
Clarity first, then momentum. A half-day strategy workshop for founders with traction who need a confident path forward.
$3K AUD
4-Hour Workshop · Live or In-Person
- Strategic blueprint for your business
- Clear positioning statement & USP
- Brand personality & tone of voice
- Ideal Customer Profile & pain points
- Curated moodboard for visual direction
- Brand Essentials Kit (typography & colour recommendations)
one-on-on consulting
VIVID Transformation
Bronze, Silver, Gold packages available for brand strategy, identity, and creative direction. *Digital Product Design available in Gold Tier.
$24K AUD*
8-10+ Weeks · *Min Investment
- Full VIVID 5-Step transformation
- Market positioning for differentiation
- Premium identity & scalable brand system
- Digital presence that drives results
- Brand guidelines and training for success
- Digital Products & Rapid Prototypes*
STUDIO APPROACH
VIVID Framework — how we build brands with momentum.
A five-step transformation process that pairs strategic thinking with crafted design — so founders can lead boldly and grow sustainably.
01 / Strategy
V
Vision
Get clear on the founder’s ambition, the audience, and the opportunity. Positioning, purpose, north star. The foundation everything else is built from.
02 / Art Direction
I
Inspire
Research, references, cultural cues. We translate strategy into a creative territory the brand can genuinely own – not borrowed, not compromised.
03 / Design
V
Visualise
Concepts, typography, palette, art direction. The brand prototyped across its most important touch points, building a robust brand story and visual language.
04 / Refine
I
Identity
Defined brand system, guidelines, voice. Everything a small team needs to show up consistently, from a product drop to a trade show.
05 / Deliver
D
Deliver
A detailed delivery and training video so you and your team are equipped to develop and launch your brand to market, ensuring all touch points and online and offline experiences are cohesive
STUDIO APPROACH
VIVID Framework — how we build brands with momentum.
A five-step transformation process that pairs strategic thinking with crafted design — so founders can lead boldly and grow sustainably.
V
- Vision
Get clear on the founder’s ambition, the audience, and the opportunity. Positioning, purpose, north star. The foundation everything else is built from.
I
- Inspire
Research, references, cultural cues. We translate strategy into a creative territory the brand can genuinely own – not borrowed, not compromised.
V
- Visualise
Concepts, typography, palette, art direction. The brand prototyped across its most important touch points, building a robust brand story and visual language.
I
- Identity
Defined brand system, guidelines, voice. Everything a small team needs to show up consistently, from a product drop to a trade show.
I
- Deliver
A detailed delivery and training video so you and your team are equipped to develop and launch your brand to market, ensuring all touch points and online and offline experiences are cohesive
sign me up
Join me for a free live 60min workshop. Specifically tailored for DTC founders.
Project Showcase
iGrain – Brand repositioning and identity refresh gains competitor acquisition for grain trading platform
Good Glass – From garage ding repairs to surfboard laminating co
PharmMap – UI refresh enables Healthcare Analytics platform break into global markets
Evermed – Assisting a healthtech startup from rapid prototype to phase 01 launch
Surfside – Repositioning a community church to align new vision after 25 years
Puravida Study – Selling the Australian lifestyle dream to the world through international education
iGrain – Brand repositioning and identity refresh gains competitor acquisition for grain trading platform
Good Glass – From garage ding repairs to surfboard laminating co
PharmMap – UI refresh enables Healthcare Analytics platform break into global markets
Evermed – Assisting a healthtech startup from rapid prototype to phase 01 launch
Surfside – Repositioning a community church to align new vision after 25 years
Puravida Study – Selling the Australian lifestyle dream to the world through international education