About - HiContrast

Bold brands Bright futures

Strategy-led creative direction for founders building culture-driven brands.

About Kathryn

Lead with Purpose.

Craft with Intention.

Live for Adventure.

Over a decade climbing the agency ladder, from junior to senior designer, art director, product designer, to Studio Founder. Along the way; a burnout, a wedding, a pandemic, motherhood, an AI boom, dual citizenship, finding inspiration in nature, and continuing to deepen my curiosity of how creativity, culture and commerce collide.   

Each chapter sharpened my thinking and approach. Finding balance in the chaos.

I’m passionate about working with founders who put adventure, lifestyle and experience at the centre, building brands that connect deeply and scale with intention.

Finding purpose

Life is too short

to create boring work

HiContrast exists to build bold, elevated brands that push creative boundaries, differentiate, inspire, and grow with their audiences. We specialise in lifestyle, outdoor and adventure brands — product-led and experience-led businesses that build culture, community and lasting impact.

I believe in using design thinking to solve real business problems: simplifying complexity, connecting ideas, communicating value, and creating brand experiences that outlast the season.

For Brands that matter

Designed for transformation

Driven by results

01 A recognised brand

You become the obvious choice in your niche, not one of many options.

02 Faster traction

A clear strategy and sharp identity compress the time it takes to gain momentum.

03 Stronger sales

When your brand does the heavy lifting, conversion follows.

04 A Loyal community

The right brand attracts the right people, and keeps them coming back.

05 Confident marketing

Consistent direction across every touchpoint means less second-guessing, more momentum.

06 Differentiated Brand

A brand that gets noticed: stockists, investors, and customers who rave about you.

Less second-guessing. More momentum. A brand built to grow.

Creative Expertise

Crafted with experience

Designed to differentiate

Brand Strategy

Gain clarity on your business and brand foundation through collaborative workshops and strategic frameworks that align your team and sharpen your direction.

Brand Identity Systems

Build a distinctive brand identity that sets you apart from competitors, earns recognition with the right audience, and gives you the confidence to show up consistently.

Creative Direction

Elevate your brand story through conceptual creative direction across seasonal campaigns, lookbooks, catalogues, and online and offline touchpoints.

Digital Brand Experience

A well-crafted website does more than look good. It tells your brand story and converts at everypoint in the user journey. For experience-led businesses that means turning visitors into bookings. For DTC founders that means a seamless transition from social discovery to a brand world that drives purchase. Consistent from the first scroll to the final click

Digital Products

Test your concept before you invest in the full build. A digital prototype helps founders validate product-market fit, articulate their vision to investors, and make confident decisions earlier.

Brand Experience

A memorable brand experience lives beyond the style guide. It’s felt across every touchpoint of the customer journey, influencing how your team communicates, how you operate, and how customers talk about you when you’re not in the room. The kind of connection that creates genuine word-of-mouth advocacy and lasting loyalty.

Three Ways to Scale

Clarity First

Momentum Second

Self-guided

Brand Clarity Starter

Perfect for self-funded founders who like to get started on their own. Gain strategic clarity to move your brand forward and strengthen design.

$297

Digital Download · Instant Access

Strategic framework to move forward
Brand foundations introduction & prompts
Vision, mission & purpose & positioning
Ideal customer profile worksheet & Competitor Map
Brand personality profile worksheet
Human led insights supercharged by AI

Group Workshop

Strategy Foundations

Clarity first, then momentum. A half-day strategy workshop for founders with traction who need a confident path forward.

$3K AUD

4-Hour Workshop · Live or In-Person

Strategic blueprint for your business
Clear positioning statement & USP
Brand personality & tone of voice
Ideal Customer Profile & pain points
Curated moodboard for visual direction
Brand Essentials Kit (typography & colour recommendations)

one-on-on consulting

VIVID Transformation

Bronze, Silver, Gold packages available for brand strategy, identity, and creative direction. *Digital Product Design available in Gold Tier.

$24K AUD*

8-10+ Weeks · *Min Investment

Full VIVID 5-Step transformation
Market positioning for differentiation
Premium identity & scalable brand system
Digital presence that drives results
Brand guidelines and training for success
Digital Products & Rapid Prototypes*

STUDIO APPROACH

VIVID Framework — how we build brands with momentum.

A five-step transformation process that pairs strategic thinking with crafted design — so founders can lead boldly and grow sustainably.

01 / Strategy

V

Vision

Get clear on the founder’s ambition, the audience, and the opportunity. Positioning, purpose, north star. The foundation everything else is built from.

02 / Art Direction

I

Inspire

Research, references, cultural cues. We translate strategy into a creative territory the brand can genuinely own – not borrowed, not compromised.

03 / Design

V

Visualise

Concepts, typography, palette, art direction. The brand prototyped across its most important touch points, building a robust brand story and visual language.

04 / Refine

I

Identity

Defined brand system, guidelines, voice. Everything a small team needs to show up consistently, from a product drop to a trade show, social media and post sales coms.

05 / Deliver

D

Deliver

A detailed delivery and training video so you and your team are equipped to develop and launch your brand to market, ensuring all touch points and online and offline experiences are cohesive.

STUDIO APPROACH

VIVID Framework — how we build brands with momentum.

A five-step transformation process that pairs strategic thinking with crafted design — so founders can lead boldly and grow sustainably.

V

- Vision

Get clear on the founder’s ambition, the audience, and the opportunity. Positioning, purpose, north star. The foundation everything else is built from.

I

- Inspire

Research, references, cultural cues. We translate strategy into a creative territory the brand can genuinely own – not borrowed, not compromised.

V

- Visualise

Concepts, typography, palette, art direction. The brand prototyped across its most important touch points, building a robust brand story and visual language.

I

- Identity

Defined brand system, guidelines, voice. Everything a small team needs to show up consistently, from a product drop to a trade show.

D

- Deliver

A detailed delivery and training video so you and your team are equipped to develop and launch your brand to market, ensuring all touch points and online and offline experiences are cohesive