Good Glass

From garage ding repairs to surfboard laminating co.

Good on ya" — how a classic Aussie phrase became the spark behind a playful local startup, and a lesson in turning organic word-of-mouth side hustle into a small business.

CLIENT

YEAR

2026

SCOPE

Concept · Branding · Social

ROLE

Strategy, Branding & Creative Direction

The Vision

When word got out that, an experienced surfboard builder Luis had moved into the neighbourhood, it wasn’t long before friends started dropping their boards off for ding repairs. After a few months I suggested to give the side hustle a name, a brand, and think about what it could develop into.

A lite brand was built with that future in mind: putting a face to the ad-hoc enquiries, establishing a social presence, and grow organically.

The Concept

The name Good Glass plays on two things at once. On one level, it speaks directly to craftsmanship, quality repairs and glassing. On the other, it’s a nod to a running joke between friends.

When Luis first arrived in Australia, he kept hearing people sign off conversations with what sounded to him like “Good Onion.” Confused, he asked a mate; are the onions really that good here? It was “Good on ya,” of course. The mishearing stuck, became an in-joke, and eventually found its way into the brand.

The Outcome

With the brand live and the Instagram feed recently launched, Good Glass is taking a deliberate MVP approach to growth. SMS referrals and Instagram DMs have already proven sufficient for early traction, a website landing page will come later, once demand justifies it.

Stickers, guerrilla-style marketing, and genuine word-of-mouth are the tools for now. The plan is simple: grow organically, keep overhead low, and scale facilities and materials in step with demand.

“Good Glass is the second project we’ve worked on together. It’s been exciting to watch a weekend side hustle become a brand with real personality, one with the foundations to grow into a fully functioning surfboard laminating business.”

Luis Ulloa

Surfboard Maker, Good Glass

Creative Expertise

CONCEPT IDEATION

STRATEGY

DESIGN

Project Showcase

iGrain – Brand repositioning and identity refresh gains competitor acquisition for grain trading platform

Good Glass – From garage ding repairs to surfboard laminating co

Cutback Store – Visualising an MVP online store for surf craftsmanship & culture

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PharmMap – UI refresh enables Healthcare Analytics platform break into global markets

Evermed – Assisting a healthtech startup from rapid prototype to phase 01 launch

Green Features – Boutique plant rentals company expand their digital customer experience with online store

Puravida Study – Selling the Australian lifestyle dream to the world through international education